OUR
STORY
Two men from opposite corners of India,
and a dream that started in Dubai.
Aaquib grew up in a small town in Nalanda, Bihar. He had the restlessness a lot of young people in small towns have, wanting more than what was in front of him. He wanted to get out and see things, learn, grow, and one day build something he could proudly call his own.
Attul came from Kerala, bringing his own ambitions and a strong interest in food, restaurants, brands and marketing.
In 2015, thousands of kilometres from both of their homes, their paths crossed in Dubai. That is where Aaquib and Attul met.
The friendship came first. Then came the conversations, hundreds of them, about food, about business, and about the dream of creating something of their own one day.
And there was one thing they kept coming back to.
WHERE
IT STARTED
In Dubai, broasted chicken was everywhere. None of it was fancy, and it did not need to be. It was crispy, flavourful, filling and easy to share. You could grab a bucket, sit down with your friends, and eat really well on an ordinary evening without needing a special occasion for it.
The simplicity is what stayed with them. Good chicken, good company, a good time, and none of it needing much explanation.
Somewhere between those meals and those conversations in Dubai, a small idea began to grow. “What if one day we made something of our own?”
At the time it was only a thought, the kind most people have and forget. This one did not go away.
FROM DUBAI
TO HOME
Years passed and life moved forward for both of them, but that idea stayed exactly where they had left it.
When the time finally came to make it happen, Aaquib had easier options in front of him. He could have built it in Dubai. He could have chased another big city. He wanted to bring the dream home to Bihar instead.
This was always going to be more than opening another restaurant. He wanted to build something out of a small town in Bihar that could one day grow far bigger than where it started.
That idea became Big Broast Chicken.
BUILT TOGETHER
Opening a restaurant takes more than a dream. It takes people willing to do the daily work and believe in it while they do.
That is where Shaquib and Tausif came in. They took charge of the restaurant and run the day-to-day, and they are the reason the Big Broast experience comes alive in the two places where it actually matters, at the restaurant and on the plate.
Aaquib took responsibility for building the brand, shaping the identity, vision and future of Big Broast Chicken. Attul took charge of marketing, and the job of getting the food, the experience and the story of Big Broast Chicken in front of more people.
Three different roles, three different strengths, and the same thing all of them are trying to build.
THE PEOPLE BEHIND IT
Four people, four roles, one bucket of chicken worth building a brand around.
AAQUIB JAWAID
Brand & Creative
ATTUL SREENATH
Growth & Marketing
SHAQUIB JAWAID
Culinary
TAUSIF JAWAID
Operations
MAKING IT OUR OWN
Big Broast Chicken began with something Aaquib and Attul loved during their time in Dubai, and from there we went our own way. What we found there was the inspiration. Everything since has been ours to build. Our own recipes, our own flavours, our own experience, our own identity.
What we wanted to bring back was the feeling we remembered from Dubai. Freshly prepared chicken, a satisfying crunch, bold flavours, and a bucket in the middle of the table that everyone wants to reach for.
There is nothing complicated about any of it. Just really good chicken, made to be enjoyed together.